Unimodel

Forming judgments, e.g., about a product or another person, is a fundamental human activity. Throughout time, this topic has received much attention in Social Psychology. Typically, the research conducted focused either on a specific content (e.g., persuasion, attribution, impression formation, judgments under uncertainty), or addressed a specific phenomenon (base-rate neglect, anchoring, etc). Dual-process models are the theoretical models mostly referred to in the literature (e.g., Chaiken & Trope, 1999). Especially with respect to persuasion research, the Elaboration Likelihood Model (Petty & Cacioppo, 1986) as well as the Heuristic-Systematic Model (Chaiken, Liberman & Eagly, 1989) are the models most often used to explain the effects of persuasive communications.

Kruglanski and colleagues developed a Unimodel to explain judgment processes beyond the boundaries of any specific content. In cooperation with researchers from the University of Maryland (USA), we study persuasion processes from the Unimodel perspective.

For instance, we showed that peripheral and heuristic cues are not only judgmentally relevant when motivation or ability is low (Pierro, Mannetti, Erb, Spiegel & Kruglanski, 2005) and that message arguments can function in ways hitherto only been attributed to cues (Erb, Pierro, Mannetti, Spiegel & Kruglanski, 2005).

Publications

  • Bohner, G., Erb, H.-P. & Siebler, F. (2011). Information processing approaches to persuasion: Integrating assumptions from dual- and single-processing perspectives. In R. Prislin & W. B. Crano (Eds.), Attitudes and persuasion (pp. 161-188). New York: Psychology Press.
  • Erb, H.-P. & Bohner, G. (2007). Social influence and persuasion: Recent theoretical developments and integrative attempts. In K. Fiedler (Ed.), Frontiers of Social Psychology: Social Communication (pp. 191-221). New York: Psychology Press.
  • Erb, H.-P. & Büscher, M. (2005). Jetzt, gleich oder später? Zum Einfluss des Zeitverlaufs persuasiver Kommunikation auf Informationsverarbeitung und Urteilsbildung. Wirtschaftspsychologie, 7, 81-91.
  • Erb, H.-P., & Kruglanski, A. W. (2005). Persuasion - Ein oder zwei Prozesse? Zeitschrift für Sozialpsychologie, 36, 117-131.
  • Erb, H.-P., Kruglanski, A. W., Chun, W. Y., Pierro, A., Mannetti, L., & Spiegel, S. (2003). Searching for commonalities in human judgment: The parametric unimodel and its dual mode alternatives. European Review of Social Psychology, 14, 1-48.
  • Erb, H.-P., Pierro, A., Mannetti, L., Spiegel, S., & Kruglanski, A. W. (2007). Biassed processing of persuasive information: On the functional equivalence of cues and message arguments. European Journal of Social Psychology, 37, 1057-1075.
  • Kruglanski, A. W., Chun, W. Y., Erb, H.-P., Pierro, A., Mannetti, L., & Spiegel, S. (2003). A parametric unimodel of human judgment: Integrating dual-process frameworks in social cognition from a single-mode perspective. In J. Forgas, K. D. Williams & W. Van Hippel (Eds.), Social judgments: Implicit and explicit processes (pp. 137-161). Cambridge, UK: Cambridge University Press.
  • Kruglanski, A. W., Dechesne, M, Erb, H.-P., Pierro, A., Mannetti, L., & Chun, W. Y. (2006). Modes, Systems and the Sirens of Specificity: The issues in Gist. Psychological Inquiry, 17, 256-264.
  • Kruglanski, A. W., Erb, H.-P., Pierro, A., Mannetti, L., & Chun, W. Y. (2006). On parametric continuities in the world of binary either ors. Psychological Inquiry, 17, 153-165.
  • Kruglanski, A. W., Fishbach, A., Erb, H.-P., Pierro, A., & Mannetti, L. (2004). The parametric unimodel as a theory of persuasion. In G. Haddock, & G. R. Maio (Eds.). Theoretical perspectives on attitudes for the 21th century: The Gregynog Symposium (pp. 399-422). New York: Psychology Press.
  • Kruglanski, A. W., Erb, H.-P., Spiegel, S., & Pierro, A. (2002). The parametric unimodel of human judgment: A fanfare to the common thinker. In L. G. Aspinwall & U. M. Staudinger (Eds.). A psychology of human strengths: Perspectives on an emerging field (pp. 197-210). Washington, DC: APA.
  • Kruglanski, A. W., Pierro, A., Mannetti, L., Erb, H.-P., Chun, W. Y. (2007). On the parameters of human judgment. In M. P. Zanna (Ed.), Advances in Experimental Social Psychology (Vol. 39, pp. 225-303). San Diego, CA: Elsevier Academic Press.
  • Kruglanski, A. W., Pierro, A., Mannetti, L., Erb, H.-P., Spiegel, S. (2005). Persuasion according to the Unimodel. Journal of Communication, 56, 105-122.
  • Kruglanski, A. W., Sleeth-Keppler, D., Erb, H.-P., Pierro, A., Mannetti, L., Fishbach, A., & Spiegel, S. (2002). All you need is one: The persuasion unimodel and its dual-mode alternatives. New Review of Social Psychology, 1, 62-71.
  • Pierro, A., Mannetti, L., Erb, H.-P., Spiegel, S., & Kruglanski, A. W. (2005). Informational Length and Order of Presentation as Determinants of Persuasion. Journal of Experimental Social Psychology, 41, 458-469.
last modified Mar 07, 2017 03:09 PM

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